We explore the exciting area of poster design in what is an essential examination of everything that goes into making a poster what it is. It looks at how the colour, artwork and typography are used to achieve a successful design, which must be attention grabbing, succinct, convincing and memorable.
If you would like to see more Information about Poster Design Please Visit TopHatSolutions - Poster Design Wexford
Thursday, September 20, 2007
Logo Design
What is a logo?
A logo is a name, symbol, or trademark of a company. Logos can be made up of text that is made in a unique way. Your logo can be an illustration with your company's name on or around the illustration. Or your logo can be a symbol. A logo may also be a combination of these.
Why use a logo?
A logo serves as the visual stimulation to kickstart the audience's memory, leaving a greater impact than words alone can do. It is the simplest and most direct way in promoting a business presence.
Logos give brand name recognition and add visual appeal to any document or web page. Because your logo is a unique graphic image, your visitors' eyes will naturally be drawn to it both on the web and on your printed materials.
Types of Logos
Text Logos
Words in their purest form ARE images. Type fonts come in all shapes and sizes, which convey different impressions on the audience. A thick font conveys strength and power. A script font conveys elegance, and a slanted typeface conveys movement. Your company name thus can be your own logo, provided your type font displays the intended qualities of the organization.
Symbol Logos
A symbol uses an image or images that convey an actual or abstract representation of a business. Because a symbol alone is less direct than text, it leaves itself open to a wider interpretation of what the business is about.
Text and Symbol Logos
A brief amount of text, or sometimes just an abbreviation, compliments the symbol and provides that extra bit of clarity of what the business is about.
There are many choices to consider when deciding the logo that best fits the image of your company. Never limit yourself to one option. It can be very easy to see an image you personally like and think it would look attractive in one format without giving thought to how it will look everywhere else.
logo designs should be simple
logos should be simple is because people process an image in their mind more readily than words alone. The other reason that your logo should be "simple" is that the simpler your logo is, the easier it will be for your graphic designer to resize and recolor it for various design purposes. You should have various logo sizes (small, medium, and large), a web version and a print version of your logo, and a black-and-white and color version. Always plan beyond your initial design purposes for your logo since the ultimate goal of your business is to expand.
Your logo should be unique
There are two reasons you need an unique logo. First, you want people to see a visual representation of your company or business. When people see your logo, you want them to immediately associate that logo design with you and no one else. Using an image or a typeface that is all too common defeats the purpose of having a logo, and can even have a negative backlash among your audience who would view your company as unimaginative.
Second, a unique corporate identity is important because you don't want to violate any copyrights or trademarks of other companies. If your logo is too similar to another company's logo, it is in your best interest to modify or redesign the logo.
If your logo is simple and unique, and if people visit your web site repeatedly, people will associate your logo with your company. When done properly, a logo is one of the simplest ways to make a brand name recognition impact.
Thank You
For More Information Visit Logo Design Wexford
A logo is a name, symbol, or trademark of a company. Logos can be made up of text that is made in a unique way. Your logo can be an illustration with your company's name on or around the illustration. Or your logo can be a symbol. A logo may also be a combination of these.
Why use a logo?
A logo serves as the visual stimulation to kickstart the audience's memory, leaving a greater impact than words alone can do. It is the simplest and most direct way in promoting a business presence.
Logos give brand name recognition and add visual appeal to any document or web page. Because your logo is a unique graphic image, your visitors' eyes will naturally be drawn to it both on the web and on your printed materials.
Types of Logos
Text Logos
Words in their purest form ARE images. Type fonts come in all shapes and sizes, which convey different impressions on the audience. A thick font conveys strength and power. A script font conveys elegance, and a slanted typeface conveys movement. Your company name thus can be your own logo, provided your type font displays the intended qualities of the organization.
Symbol Logos
A symbol uses an image or images that convey an actual or abstract representation of a business. Because a symbol alone is less direct than text, it leaves itself open to a wider interpretation of what the business is about.
Text and Symbol Logos
A brief amount of text, or sometimes just an abbreviation, compliments the symbol and provides that extra bit of clarity of what the business is about.
There are many choices to consider when deciding the logo that best fits the image of your company. Never limit yourself to one option. It can be very easy to see an image you personally like and think it would look attractive in one format without giving thought to how it will look everywhere else.
logo designs should be simple
logos should be simple is because people process an image in their mind more readily than words alone. The other reason that your logo should be "simple" is that the simpler your logo is, the easier it will be for your graphic designer to resize and recolor it for various design purposes. You should have various logo sizes (small, medium, and large), a web version and a print version of your logo, and a black-and-white and color version. Always plan beyond your initial design purposes for your logo since the ultimate goal of your business is to expand.
Your logo should be unique
There are two reasons you need an unique logo. First, you want people to see a visual representation of your company or business. When people see your logo, you want them to immediately associate that logo design with you and no one else. Using an image or a typeface that is all too common defeats the purpose of having a logo, and can even have a negative backlash among your audience who would view your company as unimaginative.
Second, a unique corporate identity is important because you don't want to violate any copyrights or trademarks of other companies. If your logo is too similar to another company's logo, it is in your best interest to modify or redesign the logo.
If your logo is simple and unique, and if people visit your web site repeatedly, people will associate your logo with your company. When done properly, a logo is one of the simplest ways to make a brand name recognition impact.
Thank You
For More Information Visit Logo Design Wexford
Brochure Design
A professionally designed company brochure is an essential part of your marketing collateral. It is an opportunity to impress potential customers with your capabilities and the professionalism they can expect when they choose your company.
However, a poorly designed brochure that does not project a professional image compromises your company’s image, professionalism and the likelihood of acquiring that customer.
More information at Brochure Design Wexford
However, a poorly designed brochure that does not project a professional image compromises your company’s image, professionalism and the likelihood of acquiring that customer.
More information at Brochure Design Wexford
Book and Magazine Design
The difference between having an ultra-attractive book cover and an average one can be the difference between an book with five downloads, and a book with five thousand downloads.
Distinctive and professional book covers are proven to increase sales significantly. You can use them in advertisements to lure people to your book. They also entice people to actually read the ad copy, something many Internet surfers just dread doing. When it comes to Internet advertising, pictures speak louder than words.
book design is also important for distinguishing your book from a crowd of look-a-likes. You want your cover to be unique and to let people know that yours is the best book of its kind!
Not the least of the benefits of our service is that our quality design shouts to potential readers that they are getting the BEST product. On the Internet we judge a lot by appearances. With our services, when the verdict from your potential customers comes in, your book will be judged to be worthy of downloading -- and paying for!
We understand that when you first begin to market your book, your budget for marketing will not be high.
Don't wait to get a book cover that will make yours a best-seller.
More Information at Graphic Design Wexford
Distinctive and professional book covers are proven to increase sales significantly. You can use them in advertisements to lure people to your book. They also entice people to actually read the ad copy, something many Internet surfers just dread doing. When it comes to Internet advertising, pictures speak louder than words.
book design is also important for distinguishing your book from a crowd of look-a-likes. You want your cover to be unique and to let people know that yours is the best book of its kind!
Not the least of the benefits of our service is that our quality design shouts to potential readers that they are getting the BEST product. On the Internet we judge a lot by appearances. With our services, when the verdict from your potential customers comes in, your book will be judged to be worthy of downloading -- and paying for!
We understand that when you first begin to market your book, your budget for marketing will not be high.
Don't wait to get a book cover that will make yours a best-seller.
More Information at Graphic Design Wexford
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